{"id":1662,"date":"2023-07-22T11:22:51","date_gmt":"2023-07-22T11:22:51","guid":{"rendered":"https:\/\/whisperingmonks.com\/?page_id=1662"},"modified":"2023-07-24T08:15:24","modified_gmt":"2023-07-24T08:15:24","slug":"digital-marketing-budgeting","status":"publish","type":"page","link":"https:\/\/whisperingmonks.com\/index.php\/blogs\/digital-marketing-budgeting\/","title":{"rendered":"Digital Marketing Budgeting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1662\" class=\"elementor elementor-1662\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4be2d45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4be2d45\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a085dea\" data-id=\"a085dea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc435a4 elementor-widget elementor-widget-heading\" data-id=\"cc435a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Blogs<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c93b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c93b8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e997743\" data-id=\"e997743\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30d8c93 elementor-widget elementor-widget-premium-carousel-widget\" data-id=\"30d8c93\" data-element_type=\"widget\" data-widget_type=\"premium-carousel-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t<div id=\"premium-carousel-wrapper-30d8c93\" class=\"premium-carousel-wrapper premium-carousel-hidden carousel-wrapper-30d8c93   premium-carousel-dots-below\" data-settings=\"{&quot;vertical&quot;:false,&quot;slidesToScroll&quot;:1,&quot;slidesToShow&quot;:1,&quot;infinite&quot;:true,&quot;speed&quot;:300,&quot;fade&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:5000,&quot;draggable&quot;:true,&quot;touchMove&quot;:true,&quot;rtl&quot;:false,&quot;adaptiveHeight&quot;:false,&quot;variableWidth&quot;:false,&quot;cssEase&quot;:&quot;ease&quot;,&quot;pauseOnHover&quot;:false,&quot;centerMode&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;slidesDesk&quot;:1,&quot;slidesTab&quot;:1,&quot;slidesMob&quot;:1,&quot;animation&quot;:&quot;null&quot;,&quot;tabletBreak&quot;:1025,&quot;mobileBreak&quot;:768,&quot;navigation&quot;:[]}\">\r\n\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-dot\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fas fa-circle\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-prev\">\r\n\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-prev\" aria-label=\"Previous\" role=\"button\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-left\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"premium-carousel-nav-arrow-next\">\r\n\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-next\" aria-label=\"Next\" role=\"button\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-right\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div id=\"premium-carousel-30d8c93\" class=\"premium-carousel-inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3dd3b elementor-widget elementor-widget-heading\" data-id=\"5e3dd3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"> Optimizing Digital Marketing Budget Allocation Across Industries in India: A Comprehensive\nAnalysis<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e9dec elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c2e9dec\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2310392 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2310392\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Whispering Monks<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e30b33 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"7e30b33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">22-07-2023<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d12b8e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d12b8e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc5def elementor-widget elementor-widget-text-editor\" data-id=\"0dc5def\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed32e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ed32e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Determining the optimal percentage of revenue to allocate towards digital marketing is a critical aspect of budget planning for businesses across various industries in India. To provide a more comprehensive understanding, this article explores industry-specific factors, research studies, and data-driven recommendations for optimizing digital marketing budgets across a broader range of sectors.<br><br>Understanding Industry-Specific Factors:<br>Different industries have distinct characteristics, target audiences, and competitive landscapes that influence digital marketing budget allocation. Let&#8217;s explore additional industry-specific insights to guide budget optimization:<\/p>\n<ul>\n<li>E-commerce and Retail:<br>The e-commerce and retail sectors heavily rely on digital marketing to drive online sales, attract customers, and stay competitive. A study conducted by Invesp found that e-commerce companies allocate approximately 15% to 25% of their revenue towards digital marketing efforts. This higher allocation reflects the need to invest significantly in various online channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, to drive website traffic, conversion rates, and customer retention.<\/li>\n<li>Technology and Software:<br>The technology and software industry requires robust digital marketing strategies to showcase products, generate leads, and establish thought leadership. Research by Gartner indicates that technology companies typically allocate around 10% to 15% of their annual revenue to digital marketing activities. These investments focus on building brand awareness, implementing targeted advertising campaigns, and leveraging content marketing to reach and engage techsavvy audiences.<\/li>\n<li>Healthcare and Pharmaceuticals:<br>The healthcare and pharmaceutical sectors are increasingly adopting digital marketing strategies to reach patients, build trust, and educate the audience about their services and products. Research by Deloitte suggests that healthcare companies allocate approximately 8% to 12% of their revenue towards digital marketing efforts. This allocation enables them to invest in search engine marketing, content creation, and patient engagement initiatives to enhance brand visibility, drive appointments, and nurture patient relationships.<\/li>\n<li>Travel and Hospitality:<br>The travel and hospitality industry heavily relies on digital marketing to attract travelers, promote destinations, and drive bookings. According to a study by eMarketer, companies in this sector allocate an average of 10% to 15% of their revenue to digital marketing. This budget allocation enables investments in search engine advertising, social media campaigns, and content marketing to captivate potential travelers, increase online visibility, and encourage direct bookings.<\/li>\n<li>Financial Services:<br>The financial services sector utilizes digital marketing to establish trust, acquire new clients, and promote a range of services. Research by Gartner indicates that financial services companies allocate around 8% to 12% of their revenue to digital marketing initiatives. This budget allocation supports lead generation campaigns, targeted advertising, email marketing, and content creation to engage customers, enhance brand reputation, and drive conversions.<\/li>\n<li>FMCG (Fast-Moving Consumer Goods):<br>The FMCG sector faces intense competition and requires strong digital marketing strategies to reach consumers, increase brand visibility, and drive sales. According to a study by Nielsen, FMCG companies in India allocate around 10% to 12% of their revenue towards digital marketing initiatives. This budget allocation enables investments in search engine marketing, social media advertising, influencer partnerships, and e-commerce collaborations to capture consumer attention and drive online and offline sales.<\/li>\n<li>Manufacturing and Industrial:<br>The manufacturing and industrial sectors are increasingly embracing digital marketing to enhance brand reputation, generate leads, and expand their customer base. Research by McKinsey suggests that manufacturing companies allocate approximately 6% to 8% of their revenue to digital marketing efforts. This allocation supports investments in search engine optimization, content marketing, thought leadership initiatives, and digital advertising to reach decision-makers, showcase capabilities, and drive business growth.<\/li>\n<li>Real Estate:<br>The real estate industry relies heavily on digital marketing to reach potential buyers, promote properties, and drive inquiries. Research by the National Association of Realtors (NAR) suggests that real estate companies typically allocate around 10% to 12% of their revenue towards digital marketing. This budget allocation enables investments in search engine optimization, targeted online advertising, virtual property tours, and lead generation strategies to enhance brand visibility, engage buyers, and facilitate property sales.<\/li>\n<li>Education and E-learning:<br>The education and e-learning sector has experienced significant growth in digital marketing investments, especially with the rise of online learning platforms. Research by Statista indicates that educational institutions and e-learning companies allocate approximately 8% to 10% of their revenue towards digital marketing initiatives. This allocation supports investments in search engine advertising, social media campaigns, content creation, and email marketing to attract students, promote courses, and drive enrollments.<\/li>\n<li>Non-Profit Organizations:<br>Non-profit organizations increasingly rely on digital marketing to raise awareness, drive donations, and engage with their target audience. According to a study by Nonprofit Tech for Good, non-profit organizations typically allocate around 5% to 8% of their revenue towards digital marketing efforts. This budget allocation enables investments in social media campaigns, email marketing, storytelling content, and online fundraising platforms to amplify their cause, attract supporters, and drive impactful social change.<br>Conclusion:\n<p>While the optimal percentage of revenue allocated to digital marketing may vary across industries, industry-specific benchmarks and research studies provide valuable insights for budget optimization:<\/p>\n<\/li>\n<li>&nbsp;E-commerce and Retail: 15% to 25% of revenue.<\/li>\n<li>Technology and Software: 10% to 15% of revenue.<\/li>\n<li>Healthcare and Pharmaceuticals: 8% to 12% of revenue.<\/li>\n<li>Travel and Hospitality: 10% to 15% of revenue.<\/li>\n<li>Financial Services: 8% to 12% of revenue.<\/li>\n<li>FMCG (Fast-Moving Consumer Goods): 10% to 12% of revenue.<\/li>\n<li>Manufacturing and Industrial: 6% to 8% of revenue.<\/li>\n<li>Real Estate: 10% to 12% of revenue.<\/li>\n<li>Education and E-learning: 8% to 10% of revenue.<\/li>\n<li>Non-Profit Organizations: 5% to 8% of revenue.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-331ff4d elementor-align-right elementor-widget elementor-widget-button\" data-id=\"331ff4d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/whisperingmonks.com\/index.php\/blogs\/improve-digital-presence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Next<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blogs Optimizing Digital Marketing Budget Allocation Across Industries in India: A Comprehensive Analysis Whispering Monks 22-07-2023 Determining the optimal percentage of revenue to allocate towards digital marketing is a critical aspect of budget planning for businesses across various industries in India. To provide a more comprehensive understanding, this article explores industry-specific factors, research studies, and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/whisperingmonks.com\/?elementor_library=default-kit\"> <span class=\"screen-reader-text\">Default Kit<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"_links":{"self":[{"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/pages\/1662"}],"collection":[{"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/comments?post=1662"}],"version-history":[{"count":10,"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/pages\/1662\/revisions"}],"predecessor-version":[{"id":1751,"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/pages\/1662\/revisions\/1751"}],"up":[{"embeddable":true,"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/pages\/15"}],"wp:attachment":[{"href":"https:\/\/whisperingmonks.com\/index.php\/wp-json\/wp\/v2\/media?parent=1662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}